A night out at the cinema is something that most people will enjoy. Some people go to see every new film that comes around while other people will only go if they have been told that a certain film is very good and well worth seeing. Cinemas in recent years have had big competition from the release first of videos and now DVDs. Years ago the only place you could see a film was at the cinema but since video shops opened up, the number of people going to the cinema has fallen. People can now wait until a film is released on video or DVD and watch it in their own home. Many cinemas have had to close and the ones which are still open have put in a lot of thought as to the best way of attracting people back to the cinema.
One of the ways is to place outdoor lighting and outdoor garden lights in the grounds outside the cinema. By doing this they hope to attract passers by to come inside. Also as well as outdoor lights (http://www.outdoor-lighting-centre.co.uk) , indoor lighting is used to encourage people to buy refreshments and maybe merchandise which feature images from the film being shown. Indoor lighting is also needed to guide people to the seating and toilet facilities. The outdoor lighting must be bright and colourful and make the cinema look welcoming. The name of the film being shown should also be well advertised and by having outdoor garden lights leading to the entrance of the cinema this encourages people to take a look. Just inside the doorway lighting is used to draw attention to forth coming films and nearly always there is a well lit coffee shop as well as a sweet and pop corn counter. Also there will be a fridge with a variety of soft drinks and bottled water to take inside the cinema. Indoor lighting will also be used to show where the steps are thus avoiding any accidents.
Outdoor lighting is also used so that the name of the cinema is visible from a distance which might attract people as they pass by on the bus on their way home from work. People stuck in traffic jams or waiting for the traffic lights to change might notice the cinema and think about seeing the latest film. A night out at the cinema is a way for people to relax and forget the cares of everyday life. Films are now shown on the big screen and the seating is far more comfortable than it used to be. No longer does the film break down in the middle, which used to happen regularly many years ago. Cinemas will do everything in their power to entice people through the doors and by using outdoor lighting are able to present films in a way which will appeal to most people. The inside of the cinema is often kitted out with the best crystal chandelier lighting in order to create a good ambiance.
Cinemas also know that the latest children’s film out will have lots of interest particularly if it is the school holidays or Christmas. During the Christmas period most cinemas will be showing a children’s film and will make sure that the film is well advertised weeks in advance. By using outdoor garden lights they can make up a display outside the cinema which will include the characters out of the film. prefabricated garages (www.garagen-estelit.de) and other buildings are sometimes used as the location to install outdoor lighting fixtures in these circumstances. Having seen the display and read about the forthcoming film for children, parents will want to take their children to the cinema as a treat. As well as showing a new film for children many cinemas will be selling tee-shirts, caps and books all connected with the film.